Event platfom Swapcard has announced the release of a new app for hybrid events, “SwapAccess,” that will allow planners to control session access and track attendee behavior more easily at in-person and hybrid events. This tool is the latest result of Swapcard’s recent acquisition of registration platform Avolio and the ongoing integration of the two systems.
With SwapAccess, Swapcard is aiming to replace the various tools and platforms that event organizers may traditionally use to track attendee behavior and session attendance, and instead provide an “all-in-one registration and session access solution” for events in any format, be they virtual, in-person, or hybrid.
Swapcard CEO Baptiste Boulard notes that one of the goals of the new app — and of the company in general — is to help the event industry embrace data.
“At Swapcard, we’re on a mission to make our industry more data-driven. We believe data can deliver valuable insight and improve the global event experience,” he said in a statement. “Clients already value the fact we use artificial intelligence to boost engagement. They now understand why it’s crucial to capture participant behaviour.”
He continued: “With hybrid events the challenge of the industry is to capture data, no matter if their events are online, onsite or both. By tracking more participant data, event organizers can better measure the value they provide to delegates and continually improve. SwapAccess has been built for the modern event planner in every possible setting.”
One major advantage of a tool like SwapAccess is that it’s integrated with Swapcard’s databases, so planners’ event data is all stored in one place and in the same format. If an attendee attends certain sessions in-person and joins others virtually, for example, that data is all tracked in the same system. The tool also works both online and off, so it can continue to scan if the event WiFi experiences issues.
Other features of the app include sending out real-time surveys to attendees at the end of a session, tracking how long participants attended a session, and automatically registering attendees for sessions when they check in.
As events continue to experiment with and embrace hybrid formats, we will be seeing more innovation from event tech companies in the near future as they aim to become full-service providers will features supporting in-person, virtual, and hybrid events.