This year’s LUMA Projection Arts Festival, held September 5–6, 2025 in downtown Binghamton, NY, once again transformed the city into a living canvas of light, art, and storytelling.
Using powerful projectors and 3D animation, LUMA transformed enormous structures into canvases for art as if by magic. Historic downtown buildings, such as Binghamton’s former public library, were utilized as murals for high-end projection mapping showpieces by world-renowned artists. For example, MaxIn10sity invited visitors into the inner world of an artificial mind as it awakens to emotion, memory, and longing with poetic visuals in “Dream of a Machine.”
As the Exclusive Projection Technology Sponsor for LUMA Festival, Panasonic Projector & Display Americas helped showcase the work of both local and international artists as well as community members from elementary and high school students to teachers.
Now a tradition for more than ten years, the festival has become a fixture for revitalizing the city as a tech-forward, art-focused hub. Highlights of this year’s festival include interactive works that integrated live music, AI-generated visuals, and sensor-based projections, alongside powerful narrative-driven pieces that explore themes of nature, mythology, and human connection.
Panasonic’s projection technology delivers bright, crisp imagery for intricate, large-scale works that define LUMA. Free to the public and rooted in collaboration, LUMA not only celebrates art but also builds community pride, strengthens the local economy, and positions Binghamton as a hub for creativity and innovation.