Brand experience company Superfly and The Prince Estate announced today that they will be partnering for a new immersive fan experience that will celebrate the legacy and artistry of Prince. The project is expected to debut next year in Chicago.
“We want to reimagine how fans interact with their favorite artists and music,” said Kerry Black, co-founder of Superfly, in a statement. “There are few ways to encounter music in a physical space outside of concerts. This project will change that, pioneering a new approach to experiences while respecting the creative vision of the artist.”
Additional details are minimal for now, but immersive experiences have quickly been growing in popularity, with Coldplay recently hosting an immersive musical experience for fans to celebrate the release of their new album. It will be interesting to see the new Prince project come to life in what is sure to be a creative and innovative experience.
The press release also notes that the Prince project is the first of several new music experiences to be announced by Superfly in the next few months.