Leading technology company Cosm, which specializes in experiential media and immersive technology, will open its first public venue in Hollywood Park, the urban mixed-use development that includes SoFi Stadium and the YouTube Theater in Inglewood, California.
The location will utilize Cosm’s domed and compound curved LED technology, much like Irving Azoff’s proposed MSG Spheres set to open in Las Vegas and London next year. The new venue promises “best-in-class technology that seamlessly bridges the gap between virtual and physical realities.”
As part of Hollywood Park’s planned retail district, the venue will showcase a 26.6-meter diameter LED dome in a 65,000 square feet facility that can hold up to 1,700 patrons. Programming will include live sports and entertainment, experiential events and content, immersive art, music, and more.
SoFi Stadium and Hollywood Park managing director Jason Gannon stated, “We look forward to Hollywood Park being the home of Cosm’s first venue. Their modern venue design and immersive LED technology will create a one-of-a-kind entertainment offering for our guests and our community. Integrating dynamic companies like Cosm into Hollywood Park’s retail space furthers our goal to create a tenant mix that is not only unique to Hollywood Park, but also delivers extraordinary experiences for our community.”
Cosm boasts 75 years of experience in immersive entertainment, with a vision for its first public venue stemming from its innovation in dome design, pixel management, 3D and real-time rendering, and high-resolution live video workflows for planetariums and amusement parks around the world.
Cosm CEO/President Jeb Terry notes the company is redefining the way the world experiences content and fandom. “For decades, we’ve powered some of the most iconic and entertaining experiences for our partners around the globe. Now, we’re powering our own. Cosm isn’t just a place, it’s a feeling. It’s the energy of the crowd, the exhilaration of sitting courtside at the biggest sporting events, the thrill of standing front row at your dream concert, the intensity of being enveloped in immersive environments that you have to experience to believe. Cosm is bringing that to life – first in Los Angeles, then around the world.”
Explained the company’s Chief Product and Technology Officer Devin Pollman, “Cosm is providing an immersive and interactive canvas for partners and creators to showcase new and existing content in a way the world has never seen.”
That includes live 8K immersive production to real-time technology that leverages gaming engines like Unreal, to the architectural and interior designs and engineered build of its physical venues, featuring a vertically integrated platform that connects the digital and physical worlds.
Added Pollman, “Cosm is a portal that can transport you anywhere, anytime, real or imagined, and it is completely reinventing entertainment as we know it.”
Construction for Cosm’s Los Angeles venue, designed by HKS, will begin in the fall of 2022.
When complete, Hollywood Park will include up to five million square feet of creative office space, a retail district reaching up to 890,000 square feet, a 300-room hotel, and up to 2,500 new residences. The outdoor-oriented districts will border a six-acre artificial lake while being interlaced with 25 acres of tree-lined public parks and open space.
Among the tenants are family-owned juice bar Antojitos Martin; L.A. restaurateur Peace Love Reedburg’s Grilled Fraiche; Residency Art Gallery, spotlighting artists of color, Iconix Fitness and Red Bay Coffee, an artisanal, black-owned coffee shop headquartered in Oakland, California.