Ticketless subscription platform FanRally launched in 2020 with the aim of revolutionizing the way that fans purchase tickets for things like sporting events by replacing traditional season tickets with a subscription model. Using FanRally, teams can offer their fans subscription memberships that enable them to reserve seats to events throughout the season.
This model is being increasingly adopted throughout the industry — earlier this month, the company announced its newest partnership with the Houston Astros to launch the team’s Moon Shot Monthly Subscription Program, and it also has existing partnerships with other teams in the MLB, NHL, NBA, as well as major college sports teams.
FanRally has now announced that it has completed a $3 million funding raise, led by Capital One Ventures and including participation from Studio VC, Handshake Ventures, Underdog Labs, and Courtyard Ventures. This additional funding brings the company’s total funding to date to over $4 million.
“FanRally has uncovered an opportunity to empower sports teams and the entertainment industry with digital subscriptions and dynamic ticketing solutions,” said Nathan Krishnamurthy, partner at Capital One Ventures, said in a statement. “FanRally is a pioneer using enterprise software to create modern membership models designed for the next generation of fans.”
The company noted that it plans to use the new funding to grow its platform and capture more of the ticketing marketplace. FanRally’s model aims to provide more value to fans as members can also access perks like discounts on concessions during games. In addition, memberships are typically a fraction of the cost of season tickets.
“The future of fandom is evolving quickly, and the FanRally platform helps teams and artists build deeper and more direct relationships with fans by personalizing the way they access the events and experiences they love,” added FanRally Co-Founder and CEO Chris Giles. “It was built by and for the modern fan who values exclusivity, flexibility, and social experiences — things the traditional ticket bundle cannot support.”