BARCELONA, SPAIN — ELL™, a pioneering new brand in event technology, is proud to announce its official global launch at Integrated Systems Europe (ISE) 2026. Representing a strategic leap forward in rigging safety and digital integration, ELL™ is introducing its premier line of professional-grade electric chain hoists specifically engineered to meet the rigorous demands of the modern entertainment industry.
Redefining the Standard: Compliance as the Baseline
In an industry where safety is non-negotiable, ELL™ arrives as the first brand to offer a fully furnished, third-party TÜV certified hoist that moves beyond self-declaration. At ISE, ELL™ will debut both 500kg and 1000kg chain hoist models.
Designed for seamless integration, these hoists allow rental houses and venues to retain their existing controllers while upgrading to a system that meets the EN 17206 standard. Each unit features a drive mechanism designed for twice the characteristic load, a dual braking system, and an 8:1 safety factor (SF) black phosphate load chain.
Smart Rigging: The Digital Edge
The ELL™ hoist is not just a lifting tool; it is a data-driven asset. Through integrated NFC technology, riggers and technicians gain instant on-site access to machinery specifications and documentation via smartphone. Key smart features include:
- Integrated Hour Counter: Simplifies maintenance scheduling.
- Operational Logs: Real-time access to usage history and event logs.
- Digital Traceability: A full digital footprint for every unit.
- Easy Maintenance: Streamlined testing for load-securing devices.
"We didn’t just want to build another hoist; we wanted to provide a complete, compliant system solution," says Juan José Vila. "By establishing a dedicated infrastructure and a strategic manufacturing base in Valencia, we’ve combined specialised engineering expertise with the logistical agility needed to serve the EU and UK markets."
The ELL™ Roadmap: 2026 & Beyond
While the UC1 models lead the charge at ISE, the brand has a clear vision for the future of heavy lifting:
- 2026: Launch of the models featuring integrated load cells for comprehensive load recording and monitoring.
- 2027: Introduction of high-capacity models to support the largest-scale global productions.
About ELL™
Born from a collaboration of experts, ELL™ was established to fill a critical gap in the market for ready-to-use, fully compliant rigging machinery. With manufacturing based in Valencia, ELL™ is positioned to lead the entertainment industry into a new era of safety and smart technology.
Visit us at ISE 2026
Attendees can experience the new ELL™ hoist at:
- Location: Fira Barcelona Gran Via
- Booth: Equipson Group - Hall 6, Stand 6R300
- Dates: February 3 – 6, 2026