Plusfortyfive ApS is a new venture launched by the Generator Group https://generator-group.com/ in Denmark whose businesses and brands also include event and show technical production specialist VIGSØ.eu, and automation solutions manufacturer Motor Stage Automation, and is much more than just another professional entertainment tech sales and distribution company!
The Danish-headquartered operation is headed by Kenneth Jakobsen – who brings 20 years of industry experience and huge energy – and will be distributing and supporting several premium brands offering new standards of excellence throughout the Scandinavian region.
The company hits the ground running with two outstanding German brands onboard, GLP (German Lighting Products) and HOF – “Home of the Holy Shit” – whose portfolio includes the highest quality trussing, stage and rigging products.
Plusfortyfive denotes the international dialling code for Denmark, while in numerology, the number ‘45’ signifies a blend of stability (4) and change (5), representing positive and formative life transitions achieved through hard work and embracing new opportunities.
Kenneth and his team will grow the business organically through establishing a series of additional regional offices and partnerships. All will be built on the integrity and long-term people-focused relationship-orientated business model that has made Vigsø such a success, together with next-level service.
This will start in Norway and Sweden – naturally in addition to Denmark – and who knows what will be next … with more announcements to follow later in the year.
This structured and disciplined approach will ensure that Plusfortyfive clients everywhere will get the very best sales, service and support for their region.
The main storage facility will be in Denmark, offering a single point of contact and a commercial hub in the heart of Scandinavia, in close proximity to and easy reach of the other Scandinavian countries.
These local offices will be run by specialists familiar with the industry and tuned in to their specific regional requirements, with time and resources invested into product demonstrations and training to ensure that all customers – from smaller event companies to large full-service production providers – can fully benefit.
GLP offers a great range of effective and environmentally friendly lighting technology – both standard and specialist products – for multiple sectors including entertainment, architectural, industrial and commercial. These are reliable, robust, and high quality, packed with the creative features and functionality demanded by lighting designers worldwide.
HOF has been offering its customers cool standard solutions and ingenious bespoke ones involving aluminium and steel construction for over 25 years, covering sophisticated permanent installations as well as unique events, shows and tours.
They share the spirit and adventure boundary-pushing mindset of the Plusfortyfive team and are a perfect fit for this partnership with the motto “No idea too challenging!”
“GLP, HOF and Plusfortyfive are an excellent combination,” stated Kenneth, “giving great foundations on which we will build Plusfortyfive’s business, reputation, relationships and future.”
Denmark is geographically central to Scandinavia and the rest of Europe, and is known for its sustainability, efficiency, happiness, pragmatism, political solidity, and high standards of living.