Corporate Applications
Beyond broadcast, PRG deployed ROXX Neo Lites at the FTI Summit, where thefixtures were used for architectural and environmental uplighting. Their output and color consistency helped define the space while maintaining a clean, polished look suited for a corporate audience.
A Fixture Developed Through Collaboration
PRG’s relationship with ROXX began through collaboration with PRG Germany, where teams identified an opportunity to help address a growing gap in the market. When a large-scale event required a modern successor to a trusted workhorse fixture, PRG worked directly with ROXX to help define the specification and accelerate development of what would become the ROXX Neo Lite.
ROXX fixtures were first deployed in demanding large-scale event environments and have since expanded into broadcast, touring and corporate applications.
Michael Dodge, Vice President of Asset Lighting Services at PRG, sees that collaboration is central to the fixture’s success. “This came out of a very real production challenge,” says Dodge. “We needed a fixture with the durability, output and versatility of a proven workhorse, and there wasn’t a direct replacement in the market. Working with ROXX allowed us to help shape that solution, and now we’re seeing it perform across a wide range of applications.”
As ROXX continues to grow in the U.S. market, it’s exciting to see partners like PRG embracing the Neo Lite across such a diverse range of high-profile productions,” says Tim Obermann, Business Development Manager & Brand Ambassador USA for ROXX. “This collaboration highlights exactly what the fixture was designed for: delivering reliable, flexible performance in real-world environments.
The fixture’s IP65 weather protection, high output, and robust wireless capabilities have made it well-suited for fast-paced productions where flexibility and reliability are critical. Across each of these deployments, PRG provided lighting solutions and technical support, collaborating closely with creative partners to realize the full vision.
“At ICD, our focus is bringing solutions to market that genuinely support our partners’ day-to-day challenges,” says Filippo Frigeri, VP of Sales & Marketing at Inner Circle Distribution. “Seeing PRG leverage the ROXX Neo Lite across multiple high-profile productions is a strong example of how the right product, backed by the right support, can deliver real value in the field. ROXX has done an excellent job translating real-world production needs into a fixture that is both innovative and practical.”