Frankfurt am Main -- Artificial intelligence (AI) is much more than just a new technology – it is fundamentally changing the way industries work. The events sector offers a wide range of possibilities here, from personalization to automation. With the thematic focus ‘FutureScapes: Worlds of Experience between Immersion and AI’, Prolight + Sound 2025 (8 to 11 April) will be shining a spotlight on AI-based technologies and their potential for the event industry.
A series of inspiring program items dedicated to the influence of artificial intelligence on the event sector awaits trade fair participants.
Program highlights on AI
On the Main Stage (Hall 11.0), keynotes by renowned experts will provide fresh impetus on this key topic. In ‘AI: The Stage is Yours’, Dr Uve Samuels will explain how AI is revolutionizing the customer experience and how companies can develop their own AI products (8 April, 12:00 p.m.). In ‘Entertaining Change’, Sven Ortel will discuss, among other things, the fusion of AI, game engines and mixed reality with innovative storytelling (9 April, 12:00 p.m.). Vickie Claiborne will take a look at the influence of modern technologies such as AI on creative processes in ‘Empowering Creativity in the Age of Advanced Technology’ (10 April, 12:00 p.m.). In ‘From Data to Emotion’, Dr Steffen Ronft will show how AI technologies, in conjunction with event psychology, can be used to specifically address emotions (10 April, 4:00 p.m.).
At the Image Creation Hub (Hall 11.0, E05), a panel of experts will discuss legal challenges and perspectives around AI and copyright (9 April, 12:00 p.m.). Marko Massinger will present the AI-supported 4K HDR-PTZ camera OBSBOT TAIL, which automatically detects people and objects (9 April, 2:00 p.m.).
In the new special area MusicOneX (Hall 11.0, E50), producer and rapper Aufmischen will demonstrate in ‘AI in Music Production’ how AI can optimize composition and mastering processes (8 April, 12:00 p.m., Production Island). The talk ‘AI for Mobile DJs’ will convey insights into the opportunities and challenges of AI for DJs and their future role in the industry (8 April, 12:15 p.m., Mobile DJing Stage).
AI – Shaping the future of the event industry
The growing role of AI in the event sector is leading to a profound transformation – from automated work processes to new creative possibilities. The following article by Dr Uve Samuels provides an overview of AI trends, potentials and future-oriented developments.
AI as a driver of the event industry
AI can be used in a variety of ways in the event industry, for example to provide personalized attendee experiences, automate processes or create data-based services. Three key drivers are changing the way events are designed:
Personalization means that every visitor receives offers that are tailored precisely to them. Whether it's a personalized T-shirt, a personal photo or even a video with a celebrity, the event becomes a unique experience based on the individual's personality.
Individualization goes one step further. Here, products and experiences are tailored precisely to the needs of each individual. A good example is planning a customized trade fair route that is precisely tailored to the visitor's interests and preferences.
Finally, dematerialization brings event experiences into the virtual world. Whether it's a meeting in the metaverse or the digital transmission of values such as intellectual property (IP), physical boundaries are blurring and new, innovative possibilities are emerging.
The event industry can decide: either to observe passively or to actively shape the future. That is a key question.
AI is transforming the event industry and offers enormous potential.
© Robin Kirchner
About The Author
Dr Uve Samuels is the founder and CEO of the Exponential Innovation Institute and co-founder of the AI start-up HUB in Hamburg. It has supported over 100 corporations and 100 start-ups in developing their new AI business model. He is also well-versed in the events scene and, as a keynote speaker and author in the events industry, is very well informed about current trends. Prior to that, he spent 13 years building up and managing the private university of Hamburg's business school, HSBA Hamburg School of Business Administration, as CEO.
Website: https://www.exii.eu