For his 20th Super Bowl Halftime Show, creative director/production designer Bruce Rodgers of Tribe Inc. led the scenic design efforts for the Bad Bunny Super Bowl LX Apple Music Halftime Show, in a co-design with Bad Bunny's creative team, including production manager Roly Garba, and creative director Harriet Cuddeford, who has collaborated with Bad Bunny on such events as the iHeart Music Awards and Saturday Night Live. Much of the set design was handled by Yellow Studio, a New York and London-based production design company.
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In a celebration of Puerto Rican and Latin culture, Bad Bunny – Benito Antonio Martínez Ocasio – performed in Spanish, with star cameos by Lady Gaga and Ricky Martin. This has certainly been a big year so far for Bad Bunny, in addition to the Super Bowl show, he won three Grammy Awards: In addition to winning the Album of the Year award, Debí Tirar Más Fotos also won the Grammy for Best Música Urbana Album, and the track "EoO" won the award for Best Global Music Performance. Mayhem won the Grammy for Best Pop Vocal Album. The Super Bowl LX Apple Music Halftime Show was broadcast live on NBC (with streaming on Peacock) on Sunday, February 8, 2026 from Levi's Stadium in Santa Clara, California.
Courtesy of AS Media.
TRIBE, Inc:
Creative Director/Production Designer: Bruce Rodgers
Lead Art Director: Shelley Rodgers
Art Director: Lily Rodgers
Associate Art Directors: Regan Eastland, Andrew Frey
Cad Designer: Brian Ireland
BAD BUNNY CREATIVE TEAM:
Production Manager: Roly Garba
Creative Producers: Harriet Cuddeford, Cory Fitzgerald
Production Design: Yellow Studio, Julio Hemede, Nicola Filler Assoulin
Art Directors: Connor Munion, Oli Coleman, Leticia Leon
STAGING AND SCENIC:
Set Fabrication And Engineering: All Access Staging
Scenery: Lennon & Co., ShowFX, Trio Entertainment Services, Global Scenic, Atomic Scenery, JetSets