Hilversum – Unbranded, a specialist in high-end set construction, has been chosen to build the Eurovision Song Contest stage for the fifth time. Following previous successful editions in Vienna (2015), Kyiv (2017), Rotterdam (2021), and Basel (2025), the team will once again create an impressive stage for the live music spectacle in Vienna, Austria.
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The set will be built by a team of 35 professionals and is based on a design by Florian Wieder of Wieder Design. This year’s work includes the construction of the main stage, the catwalk, the green room, and elements for the interval acts. In addition, Unbranded will create a selection of props for the contest’s participating delegations. The entire set is being produced in-house at the Media Park in Hilversum and will be transported to Vienna in April for installation in the arena.
Mikael Olsthoorn, Managing Director of Unbranded: “Each year, it’s exciting to see whether we will once again have the opportunity to contribute to the Eurovision Song Contest. The fact that we’ve been able to do this five times in just 11 years makes me incredibly proud. It shows that we are a serious European player capable of delivering large-scale sets at the very highest level.”
This year is particularly special as Unbranded celebrates its 75th anniversary. Since its founding in 1951, the company has been known for delivering high-quality, creative sets for television productions. Over the decades, Unbranded has also created sets for many leading international events and experiences. The anniversary year marks an important milestone in which the company’s experience, craftsmanship, and ambitions come together, a perfect moment to once again contribute to the Eurovision Song Contest.
About Unbranded
There’s a good chance you’ve already seen our work. At Unbranded, we produce roughly half of everything you see on Dutch television. But our work extends far beyond TV. As a one-stop shop for set construction, we transform creative concepts into tangible realities for entertainment productions, television shows, and live events across Europe.
From the experiences at Madame Tussauds and the finals of the League of Legends World Championship, to working with icons such as Tiësto, Adele, and Roxy Dekker, as part of 360 Experience Group, Unbranded is a trusted European partner for high-end set construction.