Dive into the rapidly evolving world of immersive experiences with an expert panel discussion, where the future of innovative technologies takes centre stage.
This session brings together international leaders in the same room to explore the most transformative trends and groundbreaking developments under the theme “Immersive, It’s All About the Experience.”
What is Immersive?
While the term "immersive" is widely used, this panel will focus on its true meaning: creating environments that captivate the senses and tell memorable stories. The discussion will cover creative design, virtual production, augmented reality, interactive installations, drone shows, and live events. The experts will share their insights and experiences, highlighting real-world examples of how these technologies are reshaping content engagement and setting new standards for audience interaction.
Panellists include (from left):
- Jason Allen of VCS Creative Publishing Pty Ltd, panel chair and moderator
- Anthony Bastic AM, CEO and Executive Creative Director, AGB Creative
- Drew Ferors, Head of Innovation and Training, TDC – Technical Direction Company
- Lucy Keeler, Head of Strategy and Experiences, Luna Park Sydney
- Michael Hassett, Founder and Managing Director, TDC - Technical Direction Company
- Mike Ross, Director, Creative Technologist, Blue Alchemy Labs
The discussion will be chaired and moderated by Jason Allen of VCS Creative Publishing Pty Ltd. “We’re witnessing an exhilarating shift in our industry,” said Allen.
“This panel brings together some of Australia’s top experts, each with a proven track record in developing both local and international projects. By attending, you’ll gain first-hand insights into how these innovations are driving advancements in audience engagement and creating truly impactful experiences. Don’t miss this opportunity to stay ahead of the curve and deepen your understanding of immersive technology.”
Reflecting a profound connection to birds and nature, super-sized projections of large bird apparitions onto a circular transparent surface seem to float in the air within the Nest, an artwork by Leila Jeffreys and Melvin J Montalban at Barangaroo for Vivid Sydney 2024.
Video: Nest at Vivid Sydney 2024: https://vimeo.com/958198827 & Vivid Sydney 2024 overview: https://vimeo.com/958197501
© TDC – Technical Direction Company.
© 'Dream Circus' at Sydney's Immersive Big Top (Luna Park Sydney)
Frida Khalo, The Life of an Icon. For the first time in Australia, a biographical exhibition on Frida Kahlo, co-created by the Frida Kahlo Corporation and Layers of Reality, offered an immersive experience through nine spaces featuring historical photos, films, holography, 360-degree projections, and virtual reality, installed by TDC using energy-efficient Barco laser projectors. © Sydney Festival.
For more information about TDC’s participation at Integrate and to view the full schedule of Integrate and AVIXA Tech Talks, visit https://integrate-expo.com/whats-on/tech-talks/.