Bruce Rodgers of Tribe, Inc, Mike Carson, Dave Free, and pgLang provided the production design for the Apple Music Halftime Show, in a Roc Nation - NFL event featuring Grammy-winning rapper Kendrick Lamar at the New Orleans' Caesars Superdome on February 9, 2025 when the Philadelphia Eagles beat the KC Chiefs 40-22.
If it takes a village to raise a child, it certainly takes a tribe to produce the technical feat of the Halftime show every year. Months of pre-planning, highly detailed coordination with All Access, Backlit, PixMob, Pyrotecnico, and PRG, as well as lighting designers Al Gurdon and Cory FitzGerald, then only a few minutes to get the set assembled on the field, thanks to almost 500 stagehands including members of various IATSE locals, for a 12-minute performance.
Check out the field drawings and crew list to see the scope of the show.
Super Bowl LIX Halftime Show: Tribe, Inc
Tribe, Inc
Credit List:
Executive Producers:
Roc Nation
Diversified Production Services
Jesse Collins Entertainment
pgLang
Shawn Carter
Desiree Perez
Dave Meyers
Anthony Saleh
Jesse Collins
Dionne Harmon
Dave Free
Cornell Brown
Roger Goodell
Producer:
Jana Fleishman
Director:
Hamish Hamilton
Associate Director:
Cameron Whitelaw
Associate Director:
Hayley Collett
Director of Photography:
Dylan Sanford
EVP, NFL Events:
Peter O’Reilly
SVP, NFL Events:
Jon Barker
NFL Head of Music:
Seth Dudowsky
NFL Field Operations:
Nick Pappas
Supervising Producer:
Aaron Cooke
Directors:
Hamish Hamilton
Dave Free
Creative Directors/Production Designers:
Bruce Rodgers
Mike Carson
Dave Free
Art Directors:
Shelley Rodgers
Jack Headford
Lily Rodgers
Lindsey Breslauer
CAD Design:
Brian Ireland
Movement Study Animation:
Q-Roc Ragsdale
Q-Roc Ragsdale
Stage Movement Lead Strategist:
Doug Cook
Creative Producer:
Valtteri Laihanen
Art Department Assistants:
Andrew Frey
Regan Eastland
Lead Stage Manager:
Gary Natoli
Stage Managers:
Jeffrey Gitter
Harve Levine
Donna Parker
Tammy Raab
Karen Tasch Weiss
Zachary Figures
Field Creative Producer:
Kristen Patterson “KP” Terry
Technical Director:
Tim Kubit
All Access:
Erik Eastland
Joey Brennan
Zackari Eastland
Roger Cabot
Pedro Avila
Fidel Garza
Julio Rocha
Jesus “Chuy” Arroyo-Ventura
Jesus “Rene”Ayala
Micky Dymond
Ryan Funderburg
Jeffrey Haas
Marco Leon
Deonte Matthews
Brett Walker
Kendall Williams
Lighting Designers:
All Gurdon
Cory FitzGerald
Lighting Directors:
Ben Green
Harry Forster
Erik Marchwinski
Head Rigger:
Carsten Weiss
Populous:
Todd Barnes
Jennifer Hill
Talent Manager:
Annie Goodroad
Line Producers:
Phil Sino-Cruz
Chelsea Gonnering
Consulting Producer:
Darren Pfeffer
Operations Director:
Carly Vaknin
Coordinating Producer:
Laura Paganucci
Production Managers:
Elizabeth Jones
Erin Harding
Staging Supervisors:
Tony Hauser
Cap Spence
Staging Coordinators:
Dan Carlton
Shalah Cave
Kelly Coffey
Doug Cook
Rob Cray
Tim Fallon
John Gorli
Dylan Hauser
Glenn Ingram
Justin Klynsma
Graeme Lagden
George McPhearson
Tony Menditto
Mike Mutti
Nick Rausenberger
Richard Wold
Katy Fahey
Field Team Managers:
Bryan Ransom
Holly Silber
FTM Coordinator:
Roma Ramchandani
Pyrotecnico:
Stephen Vitale
Nicole Vitale
Bob Ross
Rocco Vitale
Danielle Sawtelle
Backlit:
CEO - Rustin Jensen
VP - Matthew Jonak
PixMob:
Sophie Blondeau
Jean Oliver Dalphond
Vincent Leclerc
Joshua Koffman
Jacques Vanier
Special Projects Coordinator PixMob:
Liz Hart
Special Projects PixMob:
Nikki Sude
Costume Supervisor:
Chelsea Staebell
Vendors:
All Access
Backlit
Pixmob
Pyrotecnico
PRG
Live Design's Super Bowl LIX Apple Music Halftime Show coverage is sponsored by All Access.